Market research & political polling
Research that used to take a team.
Now it takes a prompt.
Describe the study you want to run. Wavefield writes the questionnaire, programs the logic and quotas, fields it, weights the sample, and delivers significance-tested results — numbers you can defend. One study, one price.
Prefer to start from a document? Upload a brief or questionnaire · See pricing
See it work
From brief to topline, in the real product
No mockups — these are screenshots of the platform running demo studies, one for each step of the workflow.
Tell the agent what you needReal product UI · demo study
Chat edits the live survey: the agent reads the survey state, makes the change, and reports exactly what it did — while the visual editor shows every question.
How it works
Brief to boardroom in three steps
1
Brief in, survey out
Upload a Word doc or describe the study in chat. The agent drafts every block — questions, terminates, quotas, rotations — in minutes. Refine it by talking to the agent or in the visual editor: both edit the same document, so nothing ever drifts out of sync.
2
Field with confidence
Publish a link or invite your own contacts with single-use email links (SMS available). Quotas fill themselves, screeners terminate cleanly, attention checks and speeder detection flag low-quality responses automatically, and respondents can resume where they left off.
3
Analysis, not just exports
Weighted toplines, crosstabs with significance letters, trend lines across tracker waves. Download a banner book in Excel, a topline in Word, or the full dataset as SPSS. The agent even codes your open ends into themes.
Brand Tracker — Wave 3Sample output
Build the survey from this brief. 25 questions, screener first.
Built 5 blocks from the brief — screener, usage, brand funnel, ad recall, demographics. Terminates set on age and category non-users; quotas at 50/50 gender.
Rotate the brand list and add a Spanish translation.
Done — brand rows rotate with “None of these” anchored, and the es-MX overlay is live.
S2Which of these categories have you purchased in the past 3 months?
Terminate if noneMulti-select
Q4How familiar are you with each of the following brands?
MatrixRows rotateSkip → Q9
Q7Why did you choose {{q:q_brand_pick}}?
Open endAI-codedPiped
Weighted topline ready — n=512, MoE ±4.3 pts at 95%
Use cases
Built for brands. Trusted methods for the ballot.
The same engine runs consumer studies and public-opinion polls — because under the hood they need the same things done right: clean screens, filled quotas, honest weighting, and numbers that survive scrutiny.
Market research
Know your market before you spend on it
Brand trackers, concept and ad tests, NPS with drivers, pricing and usage studies — briefed in the morning, fielding by the afternoon.
- Brand funnel and tracker waves with trend reporting
- Concept, pack, and ad testing with randomized rotations
- Split samples for A/B message and creative tests
- Field to your customer list, or to panel sample we arrange from $3.50 per quality-checked complete
- Banner books cut by segment, region, and usage
Political & public-opinion polling
Campaign-grade polling without the campaign-pollster invoice
Horse-race, approval, and issue polling for campaigns, advocacy groups, and newsrooms — with the methodology stated plainly enough to publish.
- Likely-voter screens with clean terminates
- Split-sample message testing and question rotation to control order effects
- Weighting to the electorate — region, age, gender, party, education
- Crosstabs by party, region, and vote intent with significance testing
- Publish-ready toplines with stated MoE on effective base sizes
- Bilingual fielding from a single questionnaire
Why Wavefield
A form is not a study
Form builders collect answers. Enterprise research suites and campaign pollsters do real research — behind annual contracts, onboarding quarters, and five-figure retainers. Wavefield gives you the research-grade parts for consumer studies and public-opinion polls alike, without the enterprise wrapper: pay per project, self-serve, live today.
Swipe the table sideways to see all columns →
| Form builders | Enterprise suites | Wavefield | |
|---|---|---|---|
| Questionnaire written for you | — | Templates | AI agent, from your brief |
| Skip logic, quotas, rotations | Basic | Yes | Yes — programmed by the agent |
| Weighting & significance testing | — | Add-on / analyst | Built in, on every report |
| Banner books, SPSS, Word topline | CSV only | Some | One click |
| Tracker waves & trends | — | Yes | Yes |
| Pricing | Subscription | Annual contract | Free to build — from $99 per project |
And versus a full-service agency: the same programming and data processing that takes three weeks and five figures, at self-serve speed — with hands-on help available when you want it.
Comparing tools specifically? See how Wavefield stacks up against Qualtrics or SurveyMonkey. Planning a study? Try the free sample size calculator, or read quota sampling vs. random sampling, how to analyze survey results and what survey programming actually involves. Reaching respondents by text? SMS surveys, done compliantly.
The AI agent
An agent that does the survey programming
Not an autocomplete for question text — an agent that operates the whole platform. It builds questionnaires from documents, wires up logic, sets quotas, translates, and edits alongside you. Every change it makes goes through the same versioned operations as the visual editor, so its work is always inspectable and reversible.
- Word-doc brief or questionnaire → complete programmed survey in minutes
- Chat and visual editor work on one document — refine either way, never re-brief
- Skip logic, display logic, terminates, quotas, rotations, split samples, piping
- One-click translation overlays — field in five languages from one survey
- Open-end responses coded into themes automatically
The analysis
Deliverables a data processor would charge for
Percentages are weighted, counts stay honest, and every stat is computed the way a methodologist would defend it: rim-weighted estimates, margins of error on effective base sizes, significance letters on the banner points.
- Rim (raking) weights to your population targets
- Crosstabs with significance testing; MoE from Kish effective bases
- Banner books in Excel, toplines in Word, full datasets in SPSS
- Tracker waves with trend lines question by question
- Quality flags — speeders, straightliners, failed attention checks — with one-click exclusion
Email invites
Single-use links, reminders, opt-out handling — included.
SMS invites
Reach respondents by text where email can't.
Quotas & screeners
Fill exact cells; terminate cleanly, count correctly.
Multilingual
One survey, five languages, ids never change.
Resume & mobile
Respondents continue where they left off, on any device.
Quality controls
Attention checks, speeder floors, straightliner flags.
Live field monitor
Completion rates, drop-off, quota fill in real time.
Exports
CSV, SPSS .sav, Excel banners, Word topline.
Pricing
Run one study. Pay for one study.
No annual contract. No per-seat licenses. No $500-a-month research suite, and no subscription to remember to cancel. Building is free — sign up, upload a brief, and review the agent's complete questionnaire before paying anything. The project fee applies only when you launch, and bringing your own respondents makes it the whole price. Your research project shouldn't need a software procurement process.
Basic
$99per project
Quick reads on your own audience.
- Up to 17 questions
- Unlimited responses
- Quotas with live fill tracking
- Bring your own respondents
- Email invites + 1,000 SMS texts included
- Toplines, crosstabs & significance testing
- SPSS, Excel, Word, and CSV exports
MOST POPULAR
Standard
$199per project
The full research workflow.
- Everything in Basic
- Unlimited questions
- 2,500 SMS texts included
- Weighting against population targets
- Multilingual fielding
Pro
$299per project
Trackers and ongoing programs.
- Everything in Standard
- Tracker waves with question-by-question trend reporting
- 5,000 SMS texts, +3,000 per repeat wave
- Repeat waves of the same tracker: $99 each
- Already on Basic or Standard? Pay only the difference
Every plan includes email support for the platform itself.
Need respondents?
We source vetted panel sample for you — from $3.50 per complete, and you pay only for quality-checked completes.
SMS invites
Included with every plan — 1,000 to 5,000 texts per project (US & Canada). Need more? Add 3,000 for $99.
Running studies monthly?
Annual bundles cut the per-project price by up to 30% — write to support@wavefieldresearch.com.
What do you want to learn?
Describe it in a sentence and watch the agent build the study — for free. You don't pay until you field.